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SDR: Disrupting Your Value Chain and Business Model
 发布日期:2005-10-25
SDR: Disrupting Your Value Chain and Business Model 
   

Publication Date: September 2005   
$2,840 (US) PDF File, Single user license
$5,690 (US) PDF File, Multiple, Up to 5 user license 
 
summary

Software Defined Radio (SDR) will revolutionise the wireless telecoms industry. Your current value chain will become redundant and a value web will become necessary. Signal processing functions will become incorporated into software, and SDR devices will emulate virtually any transmission format; it will change operating frequency range to suit the needs of the application and/or network in use. SDR will change the way your handsets or your network operate. You need to take note. Are you fully aware of the potential impact that this will have on your industry?

SDR acts as an opportunity and a threat to all elements of your value chain, however with the opportunity to offer improved 'time-to-market', the benefits become clear immediately. "SDR: Disrupting your value chain and business model", will help you identify the risks and benefits associated with implementing SDR.

This report answers key questions, such as:

- What are the drivers behind SDR and how they will effect you?
- How is SDR likely to evolve?
- How widespread will basestation and handset-based SDR solutions become?
- What benefits does SDR offer?

By ordering this report you will learn how SDR can help your industry evolve from a collection of fragmented, disassociated networks into a single, integrated wireless network.

This report analyses:

- the expected SDR timeline
- the main players involved with SDR and their products and strategies
- the impact SDR will have on the telecoms landscape
- the implications for operators, vendors and other companies in the value chain in the face of SDR introduction
- the main challenges SDR must resolve before it becomes a mainstream technology.

By reading this highly analytical report you will learn how the technology is set to transfer from the military into the commercial domain. Understand what lessons can be learned from military developments and deployments of SDR. You will also discover how involved vendors will leverage their existing knowledge into the civilian domain.

Commercial SDR deployment has already begun to increase, NOW. This report will provide you with the insight as to how SDR solutions are currently being installed in base stations, and how, on the handset side, the use of SDR is also set to grow rapidly.

This report takes an in-depth look at the issues and implications of implementing SDR in mobile terminals. You need to understand this technology and its potential. This report examines in detail the business-model effects of SDR and provides a strategic analysis of the threats and opportunities posed by this disruptive technology.

Table of Contents

Chapter 1      Executive Summary

1.1            Military projects lead current procurement
1.2            SDR brings multi-faceted benefits
1.3            Technical, security and regulatory challenges
1.4            Deployments and market size
1.5            Handset implementation issues
1.6            Implications of SDR on value chain


Chapter 2      Introduction and Strategic Overview

2.1            What is a Software Defined Radio?
2.1.1  SDR Compared To Hardware Radio
Figure 1.1: Traditional Dual-Band Mobile-Phone Architecture
Figure 1.2: Software-Defined Radio Architecture
2.1.1.1        SDR dynamics
Table 2.1:      Five-Tier Description Of Software-Radio Categories
2.1.2  Cognitive Radio
2.2            History of SDR
2.3            Key technological drivers of SDR development
2.3.1  ADCs
2.3.2  DSPs
2.3.3  ASICs and ASSPs
2.3.4  FPGAs
2.3.5  Filters
2.3.6  Other Supporting Technologies
2.4            How SDRS will continue to evolve
2.5            Cooperation and standardisation efforts
2.5.1          JTRS
Table 2.2:      JTRS Contractors and Subcontractors
2.5.2  Open Base Station Architecture Initiative (OBSAI)
2.5.3  SDR Forum
Table 2.3:      SDR Forum members
2.5.4  Government Regulation
2.5.4.1        Reallocation
2.5.4.2        Leasing
2.5.4.3        Sharing


Chapter 3      Benefits offered by SDR

3.1            Benefits to operators
3.2            Benefits to equipment vendors
3.3            Benefits to end-users
3.4            Country-level benefits
3.5            Benefits across stakeholder boundaries
Table 3.1      SDR Benefits Appeal to Multiple Stakeholders
3.6            SDR and location-based services
3.6.1  Emergency Response


Chapter 4      Challenges

4.1            Technological challenges
4.1.1  Silicon
4.1.2          DSPs
4.1.3  Metalanguage
4.2            Architectural issues
4.2.1  Component Throughput
4.2.2  Protocol-Based Differences In Handset Requirements
4.2.3  Handset vs Base Station Implementation
4.2.4  General-Purpose Processor vs Multiple Radios
4.3            Security challenges
4.3.1  Unauthorized Downloads
4.3.2  Unauthorized Activation
Figure 4.1: Stakeholder-Based Authorization of a Given Software Module
4.3.3          Interference   
4.3.4  Intrusion
4.4            Regulatory challenges
4.5            Cooperation and standardisation needed to make SDR a success
4.5.1          Technology and Certification
4.5.2  Regulation
4.5.3  Operation


Chapter 5      Market and competitive landscape

5.1            How widely is SDR likely to be used?
5.2            Selected companies involved in developing SDR
5.2.1  Agilent Technologies
5.2.2  Adaptix
5.2.3  AirNet Communications
5.2.4  Altera
5.2.5  Analog Devices
5.2.6  Boeing
5.2.7  Cingular Wireless
5.2.8  Ericsson
5.2.9  General Dynamics
5.2.10  Intel
5.2.11  Lucent Technologies
5.2.12  Motorola
5.2.13  Nokia
5.2.14  NTT DoCoMo
5.2.15  PicoChip
5.2.16  Pulse~Link
5.2.17  Qualcomm
5.2.18  RadioFrame Networks
5.2.19  Sandbridge
5.2.20  Siemens
5.2.21  Spectrum Signal Processing
5.2.22  Texas Instruments
5.2.23  TechnoConcepts
5.2.24  Vanu
5.3            Is anyone opposed to SDR?
5.3.1  Operators
5.3.2  Television Service Providers
5.3.3  Manufacturers
5.4            Likely SDR timeline
5.5            Forecasts and market opportunity
Chart 5.1:      DR basestation market, 2002 and 2008
Table 5.1:      SDR handset market, 2008
Chart 5.2:      Programmable Baseband Processor sales, 2003 and 2007


Chapter 6      SDR business-model effects

6.1            How SDR changes industry business dynamics
6.1.1  How SDR Will Shift the Dynamics of Control in the Value Chain
Figure 6.1: Traditional Mobile Wireless Value Web
Figure 6.2: SDR-Enabled Mobile Wireless Value Web
6.1.2  How SDR Will Shift the Dynamics of Competition in the Industry
6.2            New business opportunities
6.2.1  Infrastructure-Level Opportunities
Figure 6.3: Monetizing Access To Non-Home Locations With User Approval
Figure 6.4: Monetizing Access To Non-Home Locations As Roaming Agreement
6.2.2  Application-Level Opportunities
6.3            SWOT analysis of SDR
6.3.1  Strengths
6.3.2  Weaknesses
6.3.3  Opportunities
6.3.4  Threats
6.3.5  Possible Strategies Based on Opportunities/Strengths
6.3.6  Possible Strategies Based on Opportunities/Weaknesses
Table 6.1:      Business-Focused SWOT Analysis of SDR
6.4            Likely winners and losers
6.4.1          Handset Providers
6.4.2  Operators
6.4.3  Third-Party Technology and Service Providers


Chapter 7      Recommendations and Conclusions

7.1            Recommendations
7.1.1  Network Operators
7.1.2  SDR Proponents
7.1.3  Network Equipment Vendors
7.1.4  Handset Vendors
7.1.5  Application Service Providers
7.2            Conclusion


Appendix A      SDR Forum member companies

Appendix B      About visiongain

Appendix C      Report evaluation form



Companies and organisation mentioned in this report

ADAPTIX
AeroStream Communications
Agilent Technologies
AirNet Communications
Altera
Analog Devices
Boeing
British Army
Broadstorm
Cadence
Chinese Academy of Sciences
Cingular Wireless
Entegra
enVia
Ericsson
FCC
Fujitsu
General Dynamics
Hitachi
IBM
Institute of Computing Technology
Intel
LG Electronics
Lockheed Martin
Lucent Technologies
MidTex Cellular
Motorola
NATO
Nextel
Nokia
NTT DoCoMo
OBSAI
Orange,
PicoChip
Pulse~Link
Qualcomm
RadioFrame Networks
Raytheon
Roke Manor Research Limited
Sandbridge
SDR Forum
Siemens
Spectrum Signal Processing
TCAM
TechnoConcepts
Texas Instruments
Thales Innovative Concepts
US Air Force
US Army
US Department of Defense
US Navy
Vanu
WiMAX Forum





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