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China’s Road Into 3G
$2495
目录
Methodology
· What Does 3G Mean in China?
§ Technical Advantages of 3G Technologies
§ More Capacity and Better Coverage
§ Higher Data Transmission Speed
§ More Efficient Spectrum Usage
§ Better Voice Quality
o Composition of Wireless Network
§ Radio Access Network (RAN)
§ Core Network and Transmission Network (CN/TN)
§ Service Network (SN)
o Chinese Operators’ Road to 3G
o Carriers Divided
§ Fixed Line Operators
§ Mobile Incumbents
o Enthusiastic Vendors
· Market Trends
o Drivers
§ Healthy Subscriber Growth
§ Competition Driven 3G Development
§ Voice Still Dominating
§ Wireless Data Services Yet to Take Off
o Barriers
§ Government Hesitation
§ SASAC Now at the Helm
§ Foster Domestic Telecom Industry
§ TD-SCDMA Commercialization Progresses
§ Further Delay Could Backfire
§ Striking a Balance
§ Grow State Asset Value
§ Market Uncertain
§ Voice Market
§ Mobile Data Market
§ Increased Competition
o Trends
§ Changing Business Model
§ Network Sharing
§ Mobile Content Provisioning
§ Handsets
§ Network Service Providers
§ Industry Restructuring Still Possible
§ Emergence of Full Service Providers
§ Three to Four 3G Licenses
§ Market Share Development
§ Profitability Declines
§ 2G CAPEX Up
§ China Mobile
§ China Unicom
§ 3G Will Mean Higher CAPEX, But Not By Much
§ China Mobile
§ China Telecom
§ China Unicom
§ China Netcom
§ Vendors
§ Technology Distribution in China
§ Importance of Handset
§ Customer Handset Preference
· Market Forecast (2005-2015)
o Scenario Analysis
o 3G Subscriber Forecast
o 3G Service Revenue Forecast
§ 3G Service Revenue Distribution
§ 3G Service Revenue Forecast
· Profiles
o Network Equipment Vendors
§ Huawei
§ ZTE
§ Ericsson
§ Motorola
§ Nokia
o Handset Vendors
§ Nokia
§ Motorola
§ Samsung
§ Sony Ericsson
· Definitions
List of Figures
· Figure 1. Chinese Operators’ Roadmap from 2G to 3G
· Figure 2. Chinese Household Phone Ownership, 2002-2004
· Figure 3. Correlation Between GDP Growth and Mobile Penetration in China
· Figure 4. Percentage of Data Revenue for Japanese Operators
· Figure 5. Chinese Operators’ Data Revenue as a Percent of Total Revenue, 2004
· Figure 6. Decision-Making Tree in China’s Telecom Sector
· Figure 7. IPR Ownership in TD-SCDMA
· Figure 8. Estimated Price Elasticity of Demand for Voice-China Mobile
· Figure 9. Market Share of Six Major Operators in Terms of Revenue, 2004
· Figure 10. Mobile Market Shares, Dec. 2004
· Figure 11. Market Share Comparison Between Green Fielders and Incumbents
· Figure 12. China Mobile User Growth and ARPU
· Figure 13. Number of Participants in WCDMA Alliance, June 2004
· Figure 14. Technology Distribution in Chinese 3G Market, 2010
· Figure 15. Chinese Consumer Decision Making Factors when Entering a New Mobile Subscription
· Figure 16. Most Important Feature when Choosing a Mobile Phone
· Figure 17. Subscriber Base and Penetration Rate, 2005-2015
· Figure 18. Subscriber Flow in Scenario 1
· Figure 19. Subscriber Flow in Scenario 2
· Figure 20. Percentage of 3G Subscribers Out of Total Subscribers-Scenario 1
· Figure 21. Percentage of 3G Subscribers Out of Total Subscribers-Scenario 2
· Figure 22. Revenue Contribution by Services in Percentage报告简介
China’s 3G landscape will be largely determined by the Chinese government, not market forces. Given uncertain market demand, fostering a strong domestic telecommunications industry and developing a relatively competitive telecommunication services market are the two primary but often contradicting targets toward which the Chinese government would like to drive 3G in China.
It forecasts that the number of mobile subscribers in China will reach nearly 610 million in 2009, with the percentage of 3G users ranging from 23–58%, depending on competitive scenarios and operator strategies. The total revenue that Chinese operators can derive from 3G services will be between $1.4–$3 billion.
This report takes a uniquely honest look at the driving forces behind 3G in China and provides:
- 3G Subscriber Forecasts
- 3G Revenue Forecasts, Market Drivers, and Barriers
- Profiles for Key Infrastructure and Handset Manufacturers Market Shares for Major Operators, 2004
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